Media Buying

Since it's inception in 1987, The Ad Agency has placed planning alongside creative as a priority service to our clients. The agency provides innovative and effective media placement regionally, nationally and internationally.

The Ad Agency's in-house planning team delivers strategic media planning, negotiation and relationship building with relevant media outlets.

Our intimate knowledge of the regional media landscape is complemented by our national and international media relationships.

The Ad Agency has access to the best available data and national buying power through the strategic partnering with Sydney media planning specialist Paykel Media.

Paykel Media provides The Ad Agency with accreditation, underwriting all bookings made and guaranteeing prompt payment of all media accounts. Through our association with Paykel Media, The Ad Agency taps into a wide media network.

RESEARCH AND DATA

The Ad Agency has access to the best available market research and media performance monitoring throughout Australia and the World including daily updated data from:

• AC Nielsen
• Roy Morgan
• Oztam/Regional Tam

Our research tools include access to;

• Competitive Analysis Software
• Attitude, Lifestyle Consumer Insights
• Media Consumption Habits
• Media Planning Optimisation Software
• Brand and Category Development Insights